Ketchup

So whilst Honda in the UK focuses on delivering on a brand promise of innovation and technology (“More forward’s please”), in the US Honda is sticking to a more tried and tested experiential route.
“Welcome to The Honda Ski Tour. This is a totally new experience designed to unite skiers, snowboarders and music lovers.” […]

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Having just celebrated its 25th season as the title sponsor of the NASCAR Busch series, Anheuser-Busch is reassing all its NASCAR marketing. Its timing co-incides with ESPN becoming the sole broadcaster of the No. 2 racing series in the United States. The resulting increased coverage is likely to be reflected in the cost of […]

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Following recent ‘ip-’op collabo’s between Dizzee Rascal and Nike, and Kanye West and Bape its the turn of Lady Sovereign, who teams up with Zoo York to create a limited run of skateboards.
Lady Sovereign is signed to Def Jam in the US, although I don’t think the British press realise this doesn’t guarantee her success […]

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I picked up a flyer for an interesting project that E4 are running in January.

“SKINS is a brand new drama from the makers of Shameless, launching on E4 in January.
We are looking for people to create a music track for a scene in the show, style the cast for a fashion shoot, design […]

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The excellent Tate Tracks programme continues with the Klaxons vs. Donald Judd.
Great timing for the Klaxons, who have got a strong profile right now.
“Tate Modern invited Klaxons to walk around the gallery and find a work of art that would inspire them to write a track.
In the end, it was one of Donald Judd’s […]

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I saw a little piece in The Metro last night saying that X-Factor winner Leona Lewis’s debut single is a guaranteed Christmas no.1, according to bookies.
Apparantly Woolworths have “drafted in extra staff and opened extra tills to keep up with the demand”.
So this got me thinking about who it is buying the physical […]

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BAPE has teamed up with Kanye West to produce a pair of ltd edition trainers, which will be released on Jan 2nd, 2007 at Bapexclusive, Bape stores and Apee stores.

Follows in the age old tradition of artists and trainers - Dizzee/Nike; Jay Z/Reebok; Mike Skinner/Reebok Classics (!); Run DMC/adidas etc etc.
I like’ em though.
(courtesy of […]

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Here’s an interesting site that I came across, in association with Vodafone, called Receiver.
Its been going a fair old while (its up to issue 17) so its either too cool for school, or more likely they just haven’t a good job of promoting it.
“Vodafone’s receiver magazine is a neutral space where pioneer thinkers challenge you […]

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I stumbled across the new site from Southern Comfort, which I have to say is pretty loud! Seems like they’re pushing music (and New Orleans) pretty damn hard, with a couple of “new artist” things going on.

The first is an online music-streamer with a selection of new artists.

Nothing new here […]

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Delta Air Lines has officially launched its two-year global partnership with Cirque du Soleil with a performance based around “The Spirit of Delta,” the airline’s employee-purchased Boeing 767 which is being transformed into the museum’s newest exhibition space.
“Cirque du Soleil is thrilled to partner with Delta as we both strive to offer our patrons […]

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