Ketchup

Nokia has launched a fleet of ‘party buses’ to tap into a hip, young crowd for its new music phone, the 5300 Xpress Music phone. Dubbed the “Nokia Music Mobile’ the buses will ferry passengers between local nightspots while offering a full-on audio-visual experience of the 5300. Apart from the buses, website and below-the-line collaterals, Nokia also decorated the Orchard underpass with graffiti. The Music Mobile bus is the latest in a string of music-oriented branding exercises this year, following the sponsorship of Coldplay and Sonic Boom in Singapore.