Ketchup

The Ad Option (who brought American Apparel to Second Life) is to construct Second Life’s very own Times Square. Apart from being a great place to visit on a virtual holiday, Times Square in Second Life will sell ads to businesses that wish to advertise in the virtual realm but don’t want to bother building […]

[Read more →]

Stella Artois has has ended its sponsorship of Channel 4 Film, despite recent activity strengthening its ties with cinema and film, notably the outdoor film festival Studio Artois Live (put on by the folks at Exposure).

The Studio Artois activity has also been backed by a new Studio Artois website which goes a little bit deeper […]

[Read more →]

Agnes B, the fashion label I can’t afford to buy, is presenting the Saint Etienne Christmas Party at the South Bank Centre tomorrow night. Kind of nice association between two ‘dad’ brands.

[Read more →]

Kelis is the latest urban star to sign an endorsement deal, signing with Fordhas to promote the new Ford Edge. The deal also includes Kelis recording a new song specifically for the campaign - ‘Push It To The Edge’. The track will include the lyrics “So clean in my Edge/Steady headed to the […]

[Read more →]

“MySpace is making its first UK foray into print publishing with a deal to provide content for Marmalade magazine.
The March 2007 edition of style magazine Marmalade will be entirely made up of user-generated content drawn from the social networking website.
Users will be able to put forward their work via Marmalade’s MySpace page, while […]

[Read more →]

Okay okay, Playstation may have messed up with the fake blog, but remember we are halfway through the very interesting (and well thought out) Playstation Season.

[Read more →]

Following the many branded page takeovers in MySpace (Lynx being the best example that springs to mind) it is now the turn of YouTube to ’suffer’ a brand invasion.
We all know that YouTube has been subjected to months of brand subversion (Smirnoff Tea Party etc) but nothing as overt as this.
Coca-Cola is one of the […]

[Read more →]

In the up and coming meeapacking district of New York City Moet champagne has been ’sponsoring’ the women’s apparel stores. On Washington Street, Girlie Shop’s window has been taken over so much you can’t even see the name of the store - and various stores on 14th and Gansevort have bottles of Moet placed in […]

[Read more →]

I’m really pleased to see that Absolut are using lomography in they’re new campaign, with the Absolut LOMO photography competition. Lomography is a stunning photographic style that makes even the dullest or simplest subject look stunning, and the competition covers four categories - Absolut Bottle Shape, Artwork, Companion and Freestyle. A great example […]

[Read more →]

Philips Design is preparing to enter SL, with the team at Rivers Run Red. Philips Design intends to use it’s presence to gain feedback on innovation concepts, engage residents in co- creation and gain a deeper understanding of potential opportunities in this virtual environment. Philips Design will have a space where virtual concepts can be […]

[Read more →]