Ketchup

Ben Sherman is launching its first e-commerce site, set to go live February 12.  Exploring the influences behind the brand, the site will feature the “Five Decades of Ben Sherman”, a music and cultural timeline going back 50 years. Alongside the usual stockist info and news, the site will also feature links to community sites [...]

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I’m pretty annoyed to have missed this, as I’m a big fan of Red Bull’s grassroots approach  to activity – last week, the first-ever international action and adventure sports photography competition, Red Bull Illume Image Quest, unveiled 50 of the best raw moments in action and adventure sports from across the globe in a larger-than-life [...]

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Burton are releasing an Andy Warhol line of clothes (courtesy of Josh Spear).  I’m not the target market for Burton clothing, and I’m not hugely into art/Warhol, so can’t really comment on how emotionally engaging this collabo is, but I can guess that it’ll appeal to people who want to make a statement.

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Red Stripe is repositioning itself with a £2 ad campaign in the music press to establish itself as a ‘beer for bands’.  Part of the repositioning activity is the Red Stripe Music Awards – being seen to put your money where you mouth is. 
The winner of the Red Stripe Music Awards will get a [...]

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The JB Nightology activity is back again, on March 30th in Barcelona. 

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Yahoo has an interesting article about how, in a move to generate more buzz for its Live mobile phone portal, Vodafone is to launch a “Web 2.0″ service that allows customers to upload and view their own videos.
“The service, to be launched at the Cebit trade show in Hanover, Germany, in March, will enable customers [...]

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Yahoo! is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes.  The contest, called The Intern, is a weekly game that viewers can play online at Apprentice.Yahoo.com. Each correct answer earns points for the player.  [...]

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The Nintendo Wii is continuing its superb positioning strategy with a deal to become the official gaming console of the Six Flags theme parks in the US. “This agreement with Nintendo enables us to partner with a company, and a product, that has major relevance in the lives of today’s families,” said Mark Shapiro, Six [...]

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MTV & Verizon Wireless are getting together on a new live concert series, to be filmed at the Hard Rock Café in Times Square.  Dubbed “MTV Live” the programmes will air monthly across on-air, online and mobile devices (via V Cast).

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MTV Networks China and Huiyuan Juice, have formed a sponsorship alliance that will culminate in China’s biggest fruit juice brand being the first sponsor of the 2007 MTV Style Gala in Shanghai.
The partnership is part of a new Huiyuan Juice campaign aimed at revamping its brand image and attracting more young consumers. The deal will [...]

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