Ketchup

With a tip of the hat to ‘geocaching’ (Ketchup 34), digital agency Holler are behind another excellent Penguin campaign to launch a new book by Michael Joseph. The Malice Box Quest is using a five week interactive scavenger hunt drawing on themes from the book, and launches on January 15.

Players are invited to join the Quest and help save the world - to do so, they will crack clues, answer puzzles, break codes and navigate around the world using The Quad, a slick GPS device that operates via Google Maps. Whilst the idea might not be brand spanking new (Volvo & Pirates of the Caribbean was a similar concept) Penguin seem insistent on embracing innovative thinking and
ideas for marketing a product that could potentially be under threat from the all
encompassing digital monster.