The Nintendo Wii is continuing its superb positioning strategy with a deal to become the official gaming console of the Six Flags theme parks in the US. “This agreement with Nintendo enables us to partner with a company, and a product, that has major relevance in the lives of today’s families,” said Mark Shapiro, Six Flags president and CEO, in a statement.
Nintendo Wii to become “official gaming console” of Six Flags theme parks
January 25th, 2007 · 1 Comment
Tags: Experiential · Sponsorship, association & endorsement · Gaming
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1 Starburst US to sponsor Six Flags concerts // Jun 7, 2007 at 4:41 pm
[…] Six Flags is continuing its brand involvement, following a deal with Nintendo in January to become the official gaming console of the theme parks, amongst other deals. Why don’t they jazz up Chessington, I say!!! […]
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