Ketchup

EMI has recently done a deal with U-Myx, who specialise in do-it-yourself remixes.  The technology allows fans to easily remix tracks without any specialized knowledge, and subsequently post their creations for everyone to listen to (something which started back in 2004 with Muse).  With the appeal of visual UGC, this technology could be a nice […]

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For a more original and exciting version of an online/interactive puzzle game, Contagious Magazine features news on their site about a game created for Microsoft Vista.  The campaign created desire and awareness via “special puzzle boxes sent out to bloggers to be solved with the help of a USB key and a note from puzzle […]

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Dr Pepper is doing its own version of the Volvo/Pirates of the Caribbean treasure hunt in the US featuring 23 hidden gold coins worth $1.7 altogether (supposedly supporting the whole 23 flavours that Dr Pepper fuses!)

Featuring an on-pack promotion driving consumers to the website, the activity uses daily clues to test geography, history and world […]

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With a tip of the hat to ‘geocaching’ (Ketchup 34), digital agency Holler are behind another excellent Penguin campaign to launch a new book by Michael Joseph. The Malice Box Quest is using a five week interactive scavenger hunt drawing on themes from the book, and launches on January 15.

Players are invited to join the […]

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Pe Lang and Zimoun from Untitled Sound Objects have a fantastic portfolio of interactive sound pieces. Their poetic and extremely elegant installations seem to live and thrive from the walls, ceilings, and windows of the art galleries where they are installed. For one of their pieces, they covered the entire window display of the art […]

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Orange plans to unveil a music recommendation engine, allowing consumers to learn about tunes from their friends and peers. The service will build upon the experience of Orange’s Music Cast, a personalized radio offering launched last year across mobile handsets and desktop PCs.

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Sony Ericsson is putting on a Jamiroquai gig, on a 757 jet flying over Europe, to promote its Walkman W950i handset.  The gig  will be on view to an audience of 200 air passengers, after which the plane will land and Jamiroquai will perform again, this time to a crowd of 700 fans. The “Gig […]

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Procter & Gamble has made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women. The site, Capessa.yahoo.com, is an online community where women can share stories or access practical tips and information relevant to their lives. Through data gleaned from the site, P&G expects to […]

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MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education. A contest encourages young women to submit a 500-word essay on what education means to them, how it has made a difference in their lives and what […]

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In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults.  The designs will feature sports, music, fashion and cars, rotating in 35 new looks this year alone. In addition to the graphics, content will also […]

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