Ketchup

I just heard an ad on the radio for Ford Focus, where they’re using a musician called Ben Griffith to promote the new Ford Focus Climate model.  Here’s some more info courtesy of Hybridlab:
With the slogan “Own the Road Unplugged” Ford is cunningly tapping into the currently insatiable lust for self-discovery of unknown music, and [...]

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I just got back from the nomination announcement party for the Music Week Awards, which this year is being sponsored by T Mobile. As part of the sponsorship, they had several (4+) promo staff wandering the venue showing off the latest Sony Ericsson music handset. Which is all good. I even entered [...]

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I came across a fly-poster today for the Ecco Remix Nature Tour 07 – Ecco being an urban clothing brand particularly massive in the US.  Marc Ecko has his hand in all sorts of stuff, including an online TV station and an auto mash-up with Nissan.
So this tour thingy struck me as very odd, as the [...]

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Mercedes are continuing their Mixed Tape activity with a gig in Second Life.  Key points to this for me is the ‘exclusivity’ of promo-ing the next installment of the CD a week before its released, and giving a free exclusive racing outfit for avatars – something that could well be auctioned off in eBay for enthusiasts.
“Join [...]

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U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.
Music sponsorships are growing at a faster rate than overall sponsorship spending, which will be up 11.7% for 2007, IEG projects.
The biggest catalyst: Telecoms, especially wireless service providers, who [...]

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Iconic British designers Vivienne Westwood and John Galliano will be online to help aspiring designers and models around the world as part of a new social networking Web site, dubbed the “MySpace.com” of fashion.
IQONS, the name of the new online social network that the founders said was a fashion first, was launched at London Fashion [...]

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Here’s a really interesting article, courtesy of Agenda Inc, about how Toyota are successfully marketing the Scion to a very savvy market – “yoof”.
“…This is for what? Scion? I don’t know about that. It was pretty cool. I got a T-shirt,” said Ilanit Gluckowsky, 24, succinctly distilling the reaction of most shoppers when their low-key [...]

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When it comes to the 2007 Jeep Patriot, it’s all about the kids, or geeks, whichever fits. Jeep and Marvel Comics are letting customers write their own comic strip, called the “Patriot Factor,” which features four protagonists, some bad guys, a bit of noir-style intrigue and of
course, a Jeep Patriot.
Starting at noon today, consumers can [...]

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Pontiac is hosting a broad range of car enthusiasts with a new social-networking site. The General Motors division launched PontiacUnderground.com last week through Yahoo. The site is part of a broad slate of community-marketing initiatives that Pontiac will execute this year, the company said.

Giving enthusiasts a place to meet is crucial to driving word-of-mouth and [...]

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Domino’s is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product. 
In support of the product’s launch, Domino’s is offering downloads by independent artists. The tunes are part of the company’s partnership with FreshTracks.com. Visitors can receive up to 18 songs in three [...]

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