Mercedes are continuing their Mixed Tape activity with a gig in Second Life. Key points to this for me is the ‘exclusivity’ of promo-ing the next installment of the CD a week before its released, and giving a free exclusive racing outfit for avatars - something that could well be auctioned off in eBay for enthusiasts.
“Join us on 20th Feb for an amazing online special: At 10pm CET Mixed Tape favourites Wagner Love will launch Mercedes-Benz’s new presence in the virtual world of Second Life with an exclusive live gig.
With this innovative blend of virtual presence and real-time live performances, Mercedes-Benz Island not only hosts a unique show for Mixed Tape fans and Second Life regulars alike, but gives visitors exlusive download access to the upcoming Mixed Tape 16 - a whole week before its official release!
The show will be presented by Mercedes-Benz podcast specialist Julian Smith, who will also preview the compilation as part of a DJ set and catch the Wagner Love guys for a quick interview.
After the gig, visitors can explore the island, visit the showroom and claim a stylish free Mercedes-Benz racing outfit for their avatar!”
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1 Mercedes Mixed Tape 16 - Soul for the Soul and other sounds | Ketchup // Mar 3, 2007 at 9:36 am
[…] Regular readers of Ketchup will remember that Mercedes recently did a Mixed Tape gig in Second Life - check the bosh under this pebble. […]
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