Ketchup

I came across a fly-poster today for the Ecco Remix Nature Tour 07 - Ecco being an urban clothing brand particularly massive in the US.  Marc Ecko has his hand in all sorts of stuff, including an online TV station and an auto mash-up with Nissan.

So this tour thingy struck me as very odd, as the headliner is Kerri Chandler - a very underground US house DJ (if you’ve been clubbing in the last 2 years, Bar A Thym is the track you’ll know).

There’s no website advertised on the poster, which was posted next to Fabric nightclub.  The postitioning of the tour seems weird - house music heads are not generally into urban culture, even with the recent trends for genre mixing.

Ultimately, it seems just a little pointless, and not a spot on the aforementioned activity.

******* UPDATE *******

Right, after searching Google I’ve found the following article and apparantly the Ecco Remix concept is an installation which contains three sets of three TV screens. One for the head, One for the body. One for the feet. When people walk into the container their picture is taken and the person can “remix” their images for each of the three body segments with those of others in the booth.

The booth supports the footwear makers 2nd nature shoe line and will be placed in Copenhagen, London and Stockholm during Fashion Week and then in Singapore afterwards. The campaign will culminate with a Remix Nature event at which international DJs will perform using images collected from the booth.