T-Mobile USA this week will officially unveil the D-Wade Edition T-Mobile Sidekick, which the company designed with Dwyane Wade, an all-star with the NBA’s Miami Heat. The launch coincides with Wade’s presence at the NBA all-star game in Las Vegas this weekend. Support will include a multimillion-dollar campaign with TV and print.
In addition, T-Mobile will […]
Tags: Experiential · Mobile · Sponsorship, association & endorsement · Opinion · Sport
MySpace is about to rock British crowds once again, this time with a four-city, ten band assault. The live concert trek, called the Bleep Bleep Tour, will feature bands Hadouken, Pull Tiger Tail, Ali Love and I Say Marvin.
Tickets are already on sale, and the tour officially starts March 11th in Leeds. The tenth gig, […]
Tags: Digital · Experiential · Music · Social networking
One of the very first cool interactive game thingy’s that I saw back when I started doing Ketchup was an intriguing game called Perplex City. Real life clues played out in an alternate reality, leading to a real life prize (phew!)
So it was with great interest I came across an article on the BBC website announcing […]
Tags: Digital · Experiential · Technology · Gaming · Opinion
Electronic Arts, MySpace, Virgin Records, and Gibson imprint Epiphone have recently joined forces to find a few unsigned gems. The contest, called Burnout Bandslam, is currently live on MySpace at myspace.com/burnoutbandslam.
The consortium has invited bands to compete for possible inclusion within an upcoming EA Burnout game, as well as the chance to score a Virgin […]
Tags: Digital · Music · Social networking · Sponsorship, association & endorsement · Trends
Audi have launched an excellent new site to promote its redesigned TT, with the focus firmly on music and exclusivity.
Before I mention the different aspects, its worth mentioning that this is one of the few sites that I’ve actually felt compelled to explore, and thanks to an easy navigation and core focus on what its […]
Tags: Automotive · Digital · Music · Technology · User-generated content · Opinion · Trends
In one of the better examples of real-life brands in Second Life, Ogilvy London has helped Save the Children become the first UK charity to fundraise in an aternate reality with a campaign in Second Life.
Before Christmas, via its Wish List gift range, Save the Children offered supporters the chance to buy a yak for impoverished families in […]
Tags: Digital · Second Life · Social networking · Sponsorship, association & endorsement · Opinion
Following on from my article about the Doritos USG competition in the US, it seems the competition was more successful than even Dorito’s expected it to be.
Frito ran two of the spots from its “Crash the Super Bowl” ad contest during the game on Sunday. Now it’s airing all five finalists’ spots in the first-ever […]
Tags: FMCG · User-generated content · Trends
Here’s a nice story - Chevrolet’s ad agency has offered a job to the college student that created Chevy’s Super Bowl spot.
Campbell-Ewald will hire University of Wisconsin student Katie Crabb, whose idea won Chevy’s “Super Bowl College Ad Challenge” after they went on to produce the spot, “Car Wash,” based on Crabb’s idea, which Chevy ran […]
Tags: User-generated content
Gap will take over the green room at the Feb. 11 awards ceremony, turning the backstage lounge red to promote its Product RED line to musicians there.
The room will host performers and Grammy presenters throughout the week, and during the awards ceremony. Gap will outfit the lounge with red couches, fabric walls and custom-made pillows […]
Tags: Experiential · Fashion · Music · Sponsorship, association & endorsement
In a really interesting piece of news, it seems that the youth of today is actually not quite as into new technology as you’d first think. According to a pan-European survey of 18 to 24 year-olds carried out by Synovate, only 11% buy new technology as soon as it’s available. Almost half wait and see […]