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Entries from March 2007

Ikea - Be Brave Not Beige

March 27th, 2007 · No Comments

So last night I was sat on the tube wondering why all the London Paper’s looked like they’d been Rasta’d, and then I saw it was Ikea with a rallying cry to consumers to end the tyranny of bland beigeness overtaking their homes.
They also have what is actually a very good microsite where you can […]

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Tags: Digital · Fashion · Opinion

Topmanzine on 2nd issue

March 27th, 2007 · 1 Comment

I’m a big fan of Topman, and not just the witty t-shirts (”I’ve got a Ferrari, let’s f**k”…actually I just made that up, good hey!). No, I’m a big fan because of all the high street brands, particularly in mens fashion, they are consistently pushing things forward, and supporting new talent.
So it’s great to see […]

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Tags: Digital · Fashion · Opinion

Disney’s “Mickey Chair”

March 27th, 2007 · No Comments

Here’s something that is quite interesting, as much because it’s the kind of thing that leaves you scratching your head but smiling!
Apparantly Disney (as is Mickey Mouse) has collaborated with Dolce & Gabbana for the past three seasons to produce some high-end t-shirts that were stocked in Selfridges, Collette and Fred Segal (no, I didn’t […]

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Tags: Experiential · Fashion · Sponsorship, association & endorsement · Art

Kia Motors To Sponsor China’s National Men’s And Women’s Soccer Teams

March 27th, 2007 · No Comments

Infront Sports & Media has recruited Korea’s Kia Motors as the official automotive partner of the Chinese men’s and women’s national football teams.
Kia Motors Corporation - part of the Hyundai-Kia Automotive Group – is pursuing an active, global policy of investing in football. It is already a top tier FIFA sponsor, with an agreement which […]

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Tags: Automotive · Sponsorship, association & endorsement · Sport

Xbox 360 gatecrash PS3 party

March 27th, 2007 · No Comments

How funny is this!!!! Although, not at all, if you work for PS3!  Again, courtesy of Josh Spear:
“A little tip from France led me to this photo on French blog Fubiz, which shows Xbox 360 crashing the recent PS3 launch party in front of the Eiffel Tower by skippering a barge dawning a huge, illuminated […]

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Tags: Experiential · Gaming

Audi Art Prize, Sydney

March 27th, 2007 · No Comments

Just seen this on the ever-excellent Josh Spear site:
“Beginning and ending with the stunning design attributes of the new Audi TT, the TT Movement is a collective of artists that has formed in Australia to join their talents in an exhibition at Sydney’s Museum of Contemporary Art for a one night show in April. The […]

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Tags: Automotive · Digital · Art

H&M presents Highline Festival, curated by David Bowie

March 27th, 2007 · 1 Comment

In a very similar vein to All Tomorrow’s Parties, H&M is the title sponsor to a festival in New York called Highline taking place from 9th-19th May.

David Bowie is the guest curator for the first event, which is a “new multi-discipline arts festival that will be curated each year by a different artist…ten-day mash-up of music, […]

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Tags: Experiential · Fashion · Music · Sponsorship, association & endorsement

Nine Inch Nails & Apple’s Garageband

March 26th, 2007 · No Comments

Trent Reznor, of Nine Inch Nails, has signed a deal with Apple’s Garageband which is a music composition software programme that comes as part of iLife.
Garageband users can remix the track “Survivalism” as well as add their own sounds, and then distribute/share them as they like, taking the original sounds from a dedicated website.
This is […]

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Tags: Digital · Music · Technology · User-generated content

Great idea from Iris & Contagious

March 26th, 2007 · 1 Comment

I’ve just come across Under the Influence’, an info-share session(s) being hosted by iris and Contagious Magazine, looking at gaining cut-through in today’s mediascape.
The event kicks off at 2pm and goes on until around 7pm, spread across a few of iris’ favourite pubs in Borough Market. 
Some of the names include Ivan Pollard from Naked, Andy […]

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Tags: Opinion

Balenciaga “Lego” shoe

March 20th, 2007 · No Comments

Okay okay, its not really anything to do with entertainment but I don’t care because it looks bl**dy great! The talk of the latest Balenciaga show, these look like most women’s high-fashion - completely unwearable but I’d love it if my girlfriend wore them

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Tags: Fashion · Opinion