The NSPCC is set to base itself on Habbo.co.uk, the virtual youth community, in a bid to increase awareness of its anti-bullying campaign and encourage teens to confide in Childline.
To push the free helpline, the NSPCC will sponsor the Zen Garden, a branded space in the Habbo Hotel, designed as a calm space within its private and public rooms. The Habbo homepage will also include information on all NSPCC involvement with the site.
As well as a user poll, Habbo will look to run a room design theme where users are asked to create a room themed around the anti-bullying campaign. Celebrities will also come into the hotel for a virtual ‘meet and greet’ events.
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