Ketchup

55DSL are looking for 2 Junior Lucky B**tard’s to join their Kick A*s Department…

Translated, this is actually a VERY cool piece of activity from a very cool brand.  The job is to roam the world taking photos, video and blog reports of cool things and places, which will then be posted online and compiled in a ‘55 films around the world’ final show.

Applicants will be selected according to how they respond to a real Junior Lucky B**tard profile.  A short period of training to prepare the selected will precede the real travel: two months around the world, from September till November 2007.

This activity is part of an idea about 55 seconds of living - which fits nicely with the whole ‘time optimisation’ theme that is slowly taking over our lives!

An instore competition will let people suggest ideas for a cool way to live 55 seconds by writing them on cards and leaving them instore.  The competition runs from April 1st to May 1st anf there will be three rounds of voting online.  When an idea is selected, the person writing it will meet the Junior Lucky B**tard and live the idea with them.