Ketchup

I’m a big fan of Topman, and not just the witty t-shirts (”I’ve got a Ferrari, let’s f**k”…actually I just made that up, good hey!). No, I’m a big fan because of all the high street brands, particularly in mens fashion, they are consistently pushing things forward, and supporting new talent.

So it’s great to see that their new ‘zine email is back for a second issue delivering another dose of first class fashion news, interviews and features. The lowdown on the new issue is all about the latest trends and new collections as well as a chance to find out which designers Topman are tipping this year.

Understanding that content is particularly key for the fashion audience, the INSIDE FASHION section features an interview with Topman’s design director Gordon Richardson and a look at Past Seasons collections via exclusive video content. It’s great to have a heritage and “right” to talk about things, and even better to exploit it!