Ketchup

Chip manufacturer Intel has signed a six-figure deal with GCap Media’s Capital 95.8 to associate the company’s Core 2 Duo processor with live music through six weeks of activity starting today. 
The deal includes a special live gig at a high-profile London venue and will feature one of the most popular up-and-coming live acts of 2007. 
The […]

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The FA is teaming with Umbro to create The FA Umbro Fives, a five-a-side football competition. 

The tournament will be for all adults, women over 15 and men over 16, and is expected to attract over 5,200 teams. After nine regional finals, players from 48 teams will gather at the newly opened Wembley Stadium in June and be […]

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MTV and Yahoo have announced a partnership that will see the two company’s launch a co-branded website tied to this summer’s 2007 MTV Movie Awards.As part of the new site, MTV Movie Awards on Yahoo–scheduled to go live on Apr. 23–the partners are launching a contest which provides amateur filmmakers with a chance to compete […]

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P!nk is launching a branded (pink, obviously) MP3 player, which will come with a “custom engraved signature” and pre-loaded images.  Great.  It will be available in both 1GB and 2GB versions, and is released in April. 
More info available here.

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One of country music’s most celebrated love stories began with a date in a Jeep. So when reigning first couple Tim McGraw and Faith Hill were looking for a sponsor for their Soul2Soul Tour 2007, the Jeep brand was an obvious choice.
During a press conference today at the Country Music Hall of Fame with McGraw […]

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Why has this not been done before? The excellently named Jingles for Pringles sees the P&G chip snack teaming up with user-generated ViTrue inviting enthusiasts to submit music and videos promoting the new Pringles character in exchange for prizes.
(Courtesy of Contagious Magazine)

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Electronic Arts has announced The Sims™ 2 Seasons Simlish Contest, an online music competition that unites singing sensation Lily Allen, aspiring singers and video game players from around the world. This groundbreaking contest invites would-be superstars to record their own version of Lily Allen’s hit single, “Smile,” at EA’s online music community, SingShot.

Fans are expected […]

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Samsung Electronics is collaborating with singer Beyonce Knowles to promote its Ultra Music phone model.  Knowles will appear in a series of European TV ads for the brand.   Samsung’s Ultra Music TV commercial will air in April in Europe and gradually expand to other countries where the Ultra Music Samsung model is available. The phone […]

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Hyundai in the US are running an interesting activity which seems fairly unique to me, called MashAndSeek. 

It is challanging groups of teammates to attempt to locate each other through a single photo of a collage of the team’s facial features.  
On April 30, 16 finalists, who have never met and know nothing about one another, […]

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The Absolut Spirits Co. has named Amplify Sports and Entertainment as it’s the sponsorship agency of record  
The firm plans to evaluate Cruzan Rum’s sponsorship of the 2007 Kenny Chesney Flip Flop Summer tour in the U.S. The agency will also work with Level Vodka on a series of “peer to peer” influencer events and […]

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