Ketchup

Here are a couple of interesting jobs in video games and mobile content that might be of interest, via Handle Recruitment.
Brand/Product Manager - Video Games (Ref:16678)
This is one of the most innovative video game creators in the world. A company with regular chart topping console titles and huge successes over the past decade require a […]

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ING Renault F1 Team has become the first Formula 1 team to exploit opportunities in Second Life - and I’m guessing this will annoy Vodafone, who probably had big plans for Team Vodafone McLaren Mercedes!
The Second Life activity is designed to reinforce the teams philosophy of openness and approachability, helping to put enthusiasts and non-enthusiasts […]

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Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.
In a partnership with MTV, and Epic recording artist Cartel, people will get the chance to watch for 23 days as the band make its new album while sealed inside a “huge transparent bubble,” the […]

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Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. The company is teaming up with the New York Television Festival to host a contest seeking user-generated content for Xbox Live, in which consumers create a comedy pilot that could be made into […]

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Sony Computer Entertainment America (SCEA) has announced it’s teaming with action sports getaway hotspot Woodward Camp for the fourth annual PlayStation AM JAM tour, demonstrating the company’s continued commitment to kids and action sports.
PlayStation AM JAM is a skateboarding, BMX biking and inline skating event for talented kids that takes place in cities across the […]

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Well done to the team over at KLP Entertainment, who have been appointed by Orange to promote the brands association with music, with its sponsorship of Glastonbury and the ITV1 music show Orange Playlist.
Orange has tasked KLP Entertainment, part of the Euro RSCG network, with creating a range of activity, including mobile, to promote its […]

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Universal Music Group is launching an online talent contest for unsigned bands, and is seeking brand partners to support the initiative.
Participants in the Music Nation contest will have the chance to appear in a weekly webisode on the site by uploading their homemade music videos.
Universal has appointed WPP-owned 141 Sport & Entertainment to secure sponsorship […]

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Here’s an excellent comment on the PSFK blog about the recent Nike campaign to push the 25th Anniversary of the Air Force 1 trainer.  Raises some good questions about Nike, and the whole idea of marketing something as ‘cool’.

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In yet another “?????” brand move into Second Life, Brazilian airline TAM is to become the first to promote itself in the virtual world by offering cyberspace flights that correspond to its real-world international service.  Which is kind of over-looking the fact that you can ‘teleport’ to anywhere on a whim in SL anyway.
TAM will […]

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Agenda Inc is organizing a forum with 200 senior LVMH executives in Paris in late April. We are hoping to commission video artists to send films - either already shot or to be shot - on the subject of “Night in New York“, and “Night in Tokyo“. 
In the first instance, please send us what you […]

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