Well done to the team over at KLP Entertainment, who have been appointed by Orange to promote the brands association with music, with its sponsorship of Glastonbury and the ITV1 music show Orange Playlist.
Orange has tasked KLP Entertainment, part of the Euro RSCG network, with creating a range of activity, including mobile, to promote its affiliations and to help develop its music strategy for 2008.
As part of its Glastonbury sponsorship, Orange will create a dedicated microsite for the festival with news, interviews, photo-blogs and performances from the Orange tent. The site will also feature musicians diaries and user’s dream festival line-ups.