Ketchup

In celebration of the launch of Adidas’ new spring end to end collection, seven the world’s most high-regarded graffiti artists will paint a full-sized replica subway car — live — in downtown Manhattan.Together the artists — consisting of Skore, Can2, Atom, Siloette, Rime and Scien — will unveil a rolling masterpiece of artwork applied to […]

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Following the slightly-odd launch of a fragrance in Second Life by Calvin Klein, Diageo continues the questionable marketing activity taking place online by launching a virtual ‘bar kit’.
The kit will be available in select bars and nightclubs (presumably not the strip joints I tried to access when I visited!), such as the popular Irish pub ‘The […]

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Chrylers Jeep Superstores is to continue as the title-sponsor of the internationally acclaimed “Detroit Electronic Music Festival 2007″ for a second year.  The DEMF features 80 acts on four stages in Hart Plaza on the Detroit River in downtown Detroit Memorial Day weekend, May 26-28, 2007.
“Chrysler Jeep Superstores are especially happy to be a major […]

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Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End. The automaker launched a blog at TheHunt07.Spaces.Live.com to start generating buzz around its newest effort, which kicks off in May. The blog began on March 18 prompting fans to return to the site for news. […]

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Strongbow brand Jacques Fruit Cider has signed a three-year deal to sponsor English Heritage’s series of picnic concerts. 
Stephen Flint Wood, managing director of IMG Arts & Entertainment - the event’s organisers - says: “The brand is an excellent fit for our summer concerts.” 
This year there will be 15 open-air Music on a Summer Evening […]

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Following its recent massively successful Superbowl activity, Doritos has put creative control once again into the hands of its consumers. 
This time, Doritos has launched the Fight for the Flavor campaign that lets people vote for two new chip flavors. 
The contest is in full swing starting on May 25th at SnackStrongProductions.com. 
The two flavors, Doritos Smokin’ Cheddar […]

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Hyatt Hotels & Resorts has launched a new digital download music pilot program for guests to enjoy from the comforts of home.  The company has partnered with Audiosuite to create specific music collections for select properties, with plans to expand the program to its other properties across North America and the Caribbean through yearend. The collections, which […]

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Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers. The series, called Fast Cars and Superstars-The Gillette Young Guns Celebrity Race, will feature the drivers and 12 celebrities. 
Six one-half hour episodes will show the Young Guns training the celebrities on what it takes to drive a racecar. […]

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Here’s some info on how Mini relaunched in Australia, courtesy of the ‘where would we be without it’ Contagious Magazine site.
There has been a shedload of interesting MINI work of late…as others have discovered, it’s not easy to launch a new incarnation of a car that looks remarkably like the old one. Here, the focus […]

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Here’s a great article about how Trent Reznor has created a really strong and consuming buzz-experience for fans of his Nine Inch Nails project.
As an ex-heavy metal kid I love the way that this campaign taps into the other-wordly/sinister, which is something metal-kids love and feel ‘part of’ (don’t ask me why!)  But what’s important […]

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