Ketchup

Pernod Ricard USA has launched a competition on YouTube to promote the new Tropical Banana Malibu.  The competition requires people to submit their own video interpretation of the classic “Banana Boat” song.  Malibu has also commissioned a remix of the track by RJD2 (a credible DJ/producer, or so I thought).

Interestingly, the promotion which targets consumers [...]

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This is courtesy of the Adverblog and Catch Up Lady sites, but I thought it so cool it should be on Ketchup.
The viral campaign for the next Batman film, which isn’t released until 2008, has begun in earnest and so far looks very very cool, and of particular interest is the strong integration of the Joker’s character [...]

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A cutting edge digital design and strategy agency are seeking a hugely enthusiastic Senior Marketing & PR manager to join their team…

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Rizla is continuing it’s ‘Inspired by…’ programme with the the Rizla Invisible Players (whic is a bit of an underground supergroup comprised of the amazing Greg Wilson, Don Letts, Andy Votel and Peter Fowler).  Check the MySpace page for more info.

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On a recent weekend in Barcelona a friend of mine saw the following Spanish festivals, with associated sponsors…

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In a ’slightly late to the party’ move, Dr Martens (yes, they still make ‘em) has created a new talent property, FREEDM, to “represent the creative, irreverent attitude of the people who have always worn Dr Martens”.  Erm, I wore them at school. 12 years ago.

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Here’s the first of this summers raft of fairly pointless articles about brand involvement at music festivals…

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Congrats to everyone over at Iris towers who will be back in Ibiza this year for the excellent Ibiza Rocks gigs, with Sony Ericsson continuing its involvement.  Iris Experience will be working on a range of direct-response initiatives and the ibizarocks.com microsite.

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In other Live Nation news, the entertainment group has signed a 3yr deal which makes Carlsberg’s Tuborg brand the official beer for all its UK festivals including Wireless, Global Gathering and Download, and 31of its sports and entertainment venues.

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Download, the Live Nation heavy metal festival, is inviting punters to take part in a virtual treasure hunt on Second Life, to win a signed (Epiphone) guitar.

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