Kraft foods is sponsoring a store in Second Life, called Phil’s Supermarket. The supermarket will only stock Kraft brands, and will feature links to Krafts own websites for nutrition etc, as well as online forums for Second Life residents to chat with Kraft Kitchen experts.
The supermarket opens with simultaneous online and real-world ribbon cuttings with the Kraft North America president donating $450k in real money to the Second Harvest project, and is the first time a corporate donation is being staged in Second Life, according to Kraft.