Congrats to everyone over at Iris towers who will be back in Ibiza this year for the excellent Ibiza Rocks gigs, with Sony Ericsson continuing its involvement. Iris Experience will be working on a range of direct-response initiatives and the ibizarocks.com microsite.Some of the talent lined up to play include The View, Arctic Monkeys and LCD Soundsystem, and coverage will feature once again on Channel 4/BBC Radio 1.
It’s interesting to see the continued investment that Sony Ericsson is putting into it’s Walkman handsets - I see one every now and then on the tube, but can’t help feeling that as soon as the iPod phone is out then game over!
And here’s an interesting article on BBC about the Ibiza Rocks activity.