Ketchup

With the current hot debate about Innocent and McDonalds, here’s a very timely conference from Haymarket (Marketing, Brand Republic etc.)
Featuring speakers from McDonalds, Disney Store Europe, The Advertising Association, amongst others, this one-day conference will take a look at some of the key issues surrounding what is such a sensitive topic.
For detailed information on the day […]

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M&M’S has put a price tag on the silent treatment: $31,000.  That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.
The contest, called My Treasured Moments: Connecting and Communicating with My M&M’S, challenges one couple to swear off speaking to each other and use only […]

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Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold. Only this time, fans won’t be digging for a Volvo SUV—they’ll be swimming for it. Volvo has […]

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As part of his 3121 album blitz, Prince is launching a perfume called 3121 in July, which will be “a kaleidoscope of rich florals…Xquisite, Mysterious, Xotic.”  Sounds like a night out in Croydon!

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eBay has announced it will support the U.S. leg of the seven-continent, 24-hour Live Earth concerts on July 7, 2007 as the authorized tickets resale provider. eBay is also working with Live Earth’s organizers to produce a series of high-profile charity auctions on eBay.com for autographed concert memorabilia and other items to benefit The Alliance for […]

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Kraft foods is sponsoring a store in Second Life, called Phil’s Supermarket.  The supermarket will only stock Kraft brands, and will feature links to Krafts own websites for nutrition etc, as well as online forums for Second Life residents to chat with Kraft Kitchen experts.
The supermarket opens with simultaneous online and real-world ribbon cuttings with […]

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You’ve probably all seen the news that Glastonbury is to provide free toilet paper for festival-goers, and it turns out that the brand behind the gesture is Nouvelle.
Exactly, who?  Never heard of them.  Now call me old fashioned, but I’m partial to a particular brand of toilet paper (except at the end of the month […]

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One of my favourite brands is seeking a Head of Digital for their website and online tv station. I’ll let them tell you more….
VICE is one of the fastest growing independent youth media companies in the world.  VICE has offices in 17 countries and a growing portfolio of media properties including magazines, records, events, dvd, […]

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US telephone firm Verizon Wireless has pulled out of sponsoring the current Gwen Stefani Sweet Escape tour because of footage of her support act, Akon, recorded at an unrelated concert in Trinidad.
The footage in question, which surfaced online after being filmed at the Trinidad show, featured Akon dancing provocatively with a fifteen year old fan […]

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Radio 1 has confirmed it has banned a song that had been played by two of its specialist DJs after it emerged the track had been commissioned by an advertising agency to promote a new brand of hair gel.
The electro track, by Shocka featuring Honeyshot, was called ‘Style, Attract, Play’, and had featured on Radio […]

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