Ketchup

The Guardian is hosting a three day virtual festival in Second Life next weekend in a partnership with Intel.  Groove Armada and Pet Shop Boys will appear on the main stage, and there will be a dance tent, acoustic stage and chill out garden.  There will also be a virtual edition of the Guardian Guide […]

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“Bacardi-Martini is rolling out a digital marketing drive targeting consumers at music festivals this summer”, reads the article in the new issue of Marketing. Great, sounds interesting, wonder what they’re doing.
Little more than call-to-action more commonly found in pikey pub chains across the UK, it seems!
“Audio visual screens will be installed in the Bacardi B-Live Arena […]

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Dazed Digital is currently looking at 50 of the best spectacle-and-doughnut web people; those doing the crazy isht that everyone else will be doing next year. 
They’re also inviting people to vote for their favourites, so check it out and see if any of your mates need a voting helping hand!

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Levi’s and Vice Magazine are searching for up and coming bands from Scandanavia with the launch of Levis’ Sounds 2007.  The winning band will have the chance to record a CD to be released by Nightliner, a sub-label of Universal, as well as gaining significant exposure in Levi’s stores.
(courtesy of Contagious Magazine)

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Scion is using a scavenger hunt in Second Life to activate its sponsorship of an event to benefit the Multiple Sclerosis Society.  The goal of the hunt is to increase awareness of MS and to raise funds.
Once registered, players become avatars and receive an MS Fly cape which lets them fly to great heights, along […]

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Warner Music UK is launching a new brand partnerships agency aiming to manage and strengthen artists’ brands via sponsorship and marketing alliances.  It will be called the Brand Asset Group (c**p name).

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Starbucks is piloting a new scheme called the Starbucks Music Makers Competition, in New England in America.  Bands upload music to a Starbucks website, some of which will gain in-store promotion, and judges will select the finalists who will be voted for by the public.  It isn’t clear yet whether there are plans to roll […]

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Freehydrate is a new company that delivers branded messages straight into the hands of specific target audiences via free bottles of water.  Which could be good, given that 2007 is predicted to be the hottest summer on record.
For more information check out the website or contact Tom@freehydrate.com

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Remy Martin is backing a series of shows from artists including Slum Village and Duece Poppi, in an initiative called ‘One Interesting Summer’.
 

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The John Lennon Education Tour Bus, on which Fergie recorded Fergalicous, will join the Fergie Verizon VIP Tour.  The bus will host VIPs and contest winners for meet ‘n’ greets, tours of the unique studio environment, and provide visitors with the chance to feel like they’re in a Fergi video with Reflecmedia’s new chroma key […]

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