(courtesy of The Cool Hunter)
These days Prada isn’t just a name in fashion. The venerable Italian fashion house has its elegant fingers in several other pies including mobile phones and staging mammoth events.
Last month the label hosted one of the parties of the year in Valencia to celebrate the America’s Cup. As principal sponsor of one of the participating yachts, Prada spared no expense at its lavish VIP do held at the Central Market which is normally home to a buzzing produce market.
The event attracted a slew of local and international celebrities who lapped up the unique ambience - organisers left a lot of the stalls intact including fruit stalls and delis, and guests were invitied to sample the produce on offer. (ed. this is great…)One deli even housed the event’s DJ.
