Starburst in the US has signed as title sponsor of a concert series at the Six Flags theme parks across the summer, to be called the Starburst Thursday Night Summer Concert Series. Performers will include Ne-Yo and Cheyenne.
Six Flags will set up Startburst VIP seating at each concert; park visitors can get in by showing wristbands received when purchasing Starburst in the parks sweet shops, and the concerts will be supported via national ticket competitions.
Six Flags is continuing its brand involvement, following a deal with Nintendo in January to become the official gaming console of the theme parks, amongst other deals. Why don’t they jazz up Chessington, I say!!!