Another day, another ‘new talent’ competition from a brand. This time it’s Ray-Ban teaming up with MySpace, who launch the campaign on 15th June. It’ll feature a customised Ray-Ban profile page where up-and-coming acts can submit their material.
As part of the competition, entracts will compete for a change to perform at the Rolling Stone 40th Anniversary party in Vegas and the Ray-Ban party at South-By-Southwest industry event. Additionally, Ray-Ban will offer downloads from Tokyo Police Club and Mando Diao. Fans must viw a Ray-Ban promotional video prior to receiving the downloads from established artists.