Ketchup

Another day, another ‘new talent’ competition from a brand.  This time it’s Ray-Ban teaming up with MySpace, who launch the campaign on 15th June.  It’ll feature a customised Ray-Ban profile page where up-and-coming acts can submit their material.
As part of the competition, entracts will compete for a change to perform at the Rolling Stone 40th […]

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If you were a Ketchup reader back in the PDF newsletter days, you may remember a pretty scathing review of a Kicker’s campaign - ‘Start Something’.  Basically, I HATE Kicker’s and was resentful of the campaigns tone of voice and questioned its right to talk to me in such a way.  So it fills me […]

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Old Spice has signed as the presenting sponsor of this years American AND 1 Mix Tape Tour, the original street basketball entertainment tour featuring the worlds best playground players.
As presenting sponsor, Old Spice will have a prominent presence across marketing comms, the ESPN show ‘Streetball: The AND 1 Mix Tape Tour presented by Old Spice’ […]

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Although Ozzfest is going to be a free festival, courtesy of Jagermeister, organisers have announced details of a number of VIP packages through which rock fans who can’t be bothered to participate in sponsor organised ticket giveaways can buy themselves a ticket.
The $300 package gets you into the festival plus access to a VIP lounge […]

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A shopping trend that seems to come in fits and bursts, guerilla retail seems to have been pretty quiet recently but here’s a nice idea, courtesy of The Cool Hunter.
Grand Opening is a space created by two brothers (Ben and Hall Smyth), which will consistently reopen every three months.  Except, rather than hand over the […]

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(courtesy of The Cool Hunter)
 
…through the Experience Truck’s 182 windows, the magic of the multicolour LED lighting system (of one mile of LED strips) creates an ever-changing collage.  A Dolby surround sound system inside and 4000 watts of Bose sound power outside guarantee that your ears will have an experience too.  I want one…

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(courtesy of The Cool Hunter)
These days Prada isn’t just a name in fashion.  The venerable Italian fashion house has its elegant fingers in several other pies including mobile phones and staging mammoth events.
Last month the label hosted one of the parties of the year in Valencia to celebrate the America’s Cup.  As principal sponsor of […]

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Orange are busy exploiting its sponsorship of Glastonbury, with a really nice digital idea.  But first, I’ve been an Orange customer for ten years now, and I haven’t received a single piece of targeted communication from them about Glastonbury. Nothing, nada, zip.  Even though I would think I’m in a key customer segmentation?
Anyway, enough of […]

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EasyJet has formed a partnership with MySpace to launch a branded community allowing consumers to upload photos and video footage of holiday destinations around the world.
EasyJet intends to create a gallery of ‘interesting and little-known sights’ to provide the community with a range of holiday and weekend break suggestions accesible via EasyJet flights.  Each week […]

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EMI is partnering with some of the worlds biggest brands, including adidas and Visa, to launch a series of branded music download stores.
Utilising a back catalogue of more than 20,000 tracks including tracks from Robbie and Corinne Bailey Rae, brands will be able to choose to how they offer the music - could be from […]

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