Ketchup

Another day, another ‘new talent’ competition from a brand.  This time it’s Ray-Ban teaming up with MySpace, who launch the campaign on 15th June.  It’ll feature a customised Ray-Ban profile page where up-and-coming acts can submit their material.

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If you were a Ketchup reader back in the PDF newsletter days, you may remember a pretty scathing review of a Kicker’s campaign – ‘Start Something’.  Basically, I HATE Kicker’s and was resentful of the campaigns tone of voice and questioned its right to talk to me in such a way.  So it fills me [...]

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Old Spice has signed as the presenting sponsor of this years American AND 1 Mix Tape Tour, the original street basketball entertainment tour featuring the worlds best playground players.

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Although Ozzfest is going to be a free festival, courtesy of Jagermeister, organisers have announced details of a number of VIP packages through which rock fans who can’t be bothered to participate in sponsor organised ticket giveaways can buy themselves a ticket.

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A shopping trend that seems to come in fits and bursts, guerilla retail seems to have been pretty quiet recently but here’s a nice idea, courtesy of The Cool Hunter.

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(courtesy of The Cool Hunter)
 
…through the Experience Truck’s 182 windows, the magic of the multicolour LED lighting system (of one mile of LED strips) creates an ever-changing collage.  A Dolby surround sound system inside and 4000 watts of Bose sound power outside guarantee that your ears will have an experience too.  I want one…

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(courtesy of The Cool Hunter)
These days Prada isn’t just a name in fashion.  The venerable Italian fashion house has its elegant fingers in several other pies including mobile phones and staging mammoth events.

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Orange are busy exploiting its sponsorship of Glastonbury, with a really nice digital idea.  But first, I’ve been an Orange customer for ten years now, and I haven’t received a single piece of targeted communication from them about Glastonbury. Nothing, nada, zip.  Even though I would think I’m in a key customer segmentation?

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EasyJet has formed a partnership with MySpace to launch a branded community allowing consumers to upload photos and video footage of holiday destinations around the world.

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EMI is partnering with some of the worlds biggest brands, including adidas and Visa, to launch a series of branded music download stores.

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