Entries from August 2007
This courtesy of thecoolhunter.
In Italy, Nintendo are promoting the availability of classic 80’s games on the Wii with this very cool campaign. Each sticky-note has a message on the back inviting the recipient to relive the 80’s courtesy of the Wii.
Very cool.
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Tags: Experiential · Gaming · Opinion · Outdoor
This is how to do branded vehicles…mixing an actual sales strategy for a new range with street credibility.
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Tags: Art · Experiential · Fashion · Outdoor · Sport
Adidas has launched a new music promotion to tie Major League Spccer teams tolocal artists who will create anthems for the respective squads.
Adidas, EVB and Rock River Music have selected 13 bands in local cities to the League, from a range of music genres, to compose and record theme songs for each team.
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Tags: Fashion · Music · Sponsorship, association & endorsement · Sport · User-generated content
Here’s an interesting article on the Vice website about how kids at skate and surf events seem to be getting spray-branded by the various lifestyle brands. Whilst it might not go down too well in a supermarket sampling campaign, it does seem to be a good idea for a demographic that is tribal by nature, [...]
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Tags: Fashion · Sponsorship, association & endorsement · Sport · Trends