Ketchup

MTV has recently launched a cause-concious online community with support from a strong list of celebrity sponsors and organisations, including Bono, Shakira, John Legend and Chris Rock. 
The community aims to energise young people around a number of important issues, including the environment (ed – yawn. just kidding!), sexual health and immigration.  MTV is encouraging expression [...]

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Red Bull have partnered with the legendary Ibiza club Amnesia to help the club bring a huge line-up to its closing party.  Red Bull is usually associated with opening and closing parties at Space, and given the highly political nature of Ibiza clubland it’ll be interesting if that remains the case going forward.  And is [...]

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Here’s a really interesting article from Brand Republic/Marketing, reviewing brand activity at several festivals across the UK.

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Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, ‘Flaunt Your Taste’.  Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the “urban metro market” (????)

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Haymarket are back with another excellent youth conference – ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ – promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.

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To celebrate the concept of Body Renewel, Evian have linked with Nick Knight’s art and fashion broadcasting company SHOWstudio to devise a fun, interactive video installation that allows visitors to the exhibit to become part of one big replenishing body.  Fusing the latest interactive technology and contemporary modes of user generated content with self-portraiture and [...]

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Clue is in the title, but Red Bull and Livity (yep, same Livity from Dubplate Drama post) are behind a new website called Flugelbinder, aiming to inspire young people to develop ideas and create a “future full of possibilities”, which has a nice warm feeling about it.
It’s a great idea that recognises that not all [...]

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This I like.  Back when Ketchup was an emailed PDF thingy, I covered a series called Dubplate Drama, which is an interactive urban drama series where viewers could vote on how the story progressed.  So it’s nice to see it’s back for a second series, and even better to see that Childline has signed a [...]

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I’ve just read in the latest issue of Marketing that ITV is to launch a branded Facebook group to support the new drama featuring Billie Piper, The Secret Diary of a Call Girl.  ITV has enlisted the help of the anonymous blogger Belle de Jour, who has gained notoriety for her autobiographical tales of prositution.

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Courtesy of Electronic Beats (which, incidentally, is an excellent site I’m sure I’ve mentioned before, sponsored by T-Mobile):
“After organizing an innovative music event in Bochum, Germany, Nokia now took their event series to the next level.  During the Berlin Fashion Week in July, fashion enthusiasts were invitied to the impressive Postfuhramt in Berlin’s still vibrant [...]

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