To celebrate the concept of Body Renewel, Evian have linked with Nick Knight’s art and fashion broadcasting company SHOWstudio to devise a fun, interactive video installation that allows visitors to the exhibit to become part of one big replenishing body. Fusing the latest interactive technology and contemporary modes of user generated content with self-portraiture and performance, The Replenishing Body project lets everyone become performance art.
Inspired by Evian’s finding that it takes the human body six weeks to replenish with water, visitors are invited to make a one-second video recording of a close-up section of their moving body, which will be added to the constantly moving video portrait. Each participant will make their recording on top of a previous one so that the video grid itself becomes a continually replenishing body.
An online gallery of video montages can be seen on the Replenishing Body website.
Giles Deacon and Bella Freud have already contributed to the opening image, and to take part yourself make your way to the excellent Beyond the Valley gallery on Newburgh St, W1 between 15-22nd September.