Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, ‘Flaunt Your Taste’. Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the “urban metro market” (????)
“The insight we had was that the new ultimate consumption was taste. Instead of showing off your rims or clothes, it was about showing off the symbols that articulate your taste” (ed. - like your rims and clothes!)
So nothing new with this approach then, not sure that the undoubtedly huge fee Pharrell will be getting is the best way of spending money, but it guarantees that saddo’s like me will write about it on a blog!