Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)
Entries from October 2007
Innocent Buy One Get One Tree campaign
October 26th, 2007 · No Comments
Tags: Charity · Digital · FMCG · Opinion · Trends
Barclaycard OnePulse – What’s The Future? blog
October 26th, 2007 · No Comments
You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it. Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective – What’s The Future?
Tags: Digital · Opinion · Retail · Sponsorship, association & endorsement · Technology · Trends · User-generated content
Red Bull Bedroom Jam
October 25th, 2007 · No Comments
In the quest for world domination, Red Bull has ANOTHER piece of activity going on called Red Bull Bedroom Jam. As the site keeps crashing my computer I can’t really see what its about but the general gist is that its an online venue where kids can upload their demos, get votes and then the [...]
Tags: Digital · Music · Opinion · Trends · User-generated content
BD-Ntwk creates Nintendo Big Brain Academy tour
October 25th, 2007 · No Comments
I really like this.
Nintendo is promoting the Wii game ’Big Brain Academy’ via a TV-style game show to find Britain’s brainiest family in shopping centres around the UK, created by BD-Ntwk.
Tags: Digital · Experiential · Gaming · Opinion
Spice Girls inks retail deal with Victoria’s Secret in US
October 25th, 2007 · No Comments
The Spice Girls have inked a deal with US lingerie chain Victoria’s Secret ahead of their reunion tour, which will make Victoria’s Secret the only outlet to sell the physical release of the greatest hits CD.
Tags: Music · Opinion · Sponsorship, association & endorsement · Trends
Dizzee Rascal to perform at Nike+ Supersonic
October 25th, 2007 · No Comments
Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park. Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.
Tags: Experiential · Fashion · Music · Sponsorship, association & endorsement · Sport
Biore Skincare sponsors Brandi Carlile tour in US
October 8th, 2007 · No Comments
Biore Skincare has used a very established method for getting mass samples to a target market, via sponsorsing a 10-date tour. Interestingly though, instead of using a huge star, which would guarantee the numbers and association kudos, Biore is using an ‘emerging artist’ to reflect the discovery of amazing skin that consumers can experience when using [...]
Tags: Fashion · Music · Opinion · Sponsorship, association & endorsement
Channel 4 – Big 4 project
October 8th, 2007 · No Comments
I’ve only been to the Channel 4 building in Horseferry Road once. I won’t tell you why I was there, but I did hope to be ’spotted’ by someone and given a presenting job. Didn’t happen. But it’s a very cool building.
And it’s going to get a bit cooler when Channel 4 bring’s it’s iconic [...]
Tags: Art · Opinion · Outdoor · Politics
Honda Battle of the Bands DVD & competition in the US
October 8th, 2007 · No Comments
Very bizarre. Honda in America has created an annual Battle of the Bands property, for five years. Nothing new in the concept you might think. But I bet you didn’t think it was MARCHING BANDS!!!! No, didn’t think so.
Tags: Automotive · Opinion · Sponsorship, association & endorsement · Sport
Hewlett Packard & YouTube film contest
October 8th, 2007 · No Comments
Hewlett Packard is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
Tags: Digital · Experiential · Movies · Sponsorship, association & endorsement · Technology · User-generated content