Ketchup

Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)

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You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective – What’s The Future?

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In the quest for world domination, Red Bull has ANOTHER piece of activity going on called Red Bull Bedroom Jam.  As the site keeps crashing my computer I can’t really see what its about but the general gist is that its an online venue where kids can upload their demos, get votes and then the [...]

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I really like this. 
Nintendo is promoting the Wii game ’Big Brain Academy’ via a TV-style game show to find Britain’s brainiest family in shopping centres around the UK, created by BD-Ntwk.

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The Spice Girls have inked a deal with US lingerie chain Victoria’s Secret ahead of their reunion tour, which will make Victoria’s Secret the only outlet to sell the physical release of the greatest hits CD.

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Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park.  Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.

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Biore Skincare has used a very established method for getting mass samples to a target market, via sponsorsing a 10-date tour.  Interestingly though, instead of using a huge star, which would guarantee the numbers and association kudos, Biore is using an ‘emerging artist’ to reflect the discovery of amazing skin that consumers can experience when using [...]

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I’ve only been to the Channel 4 building in Horseferry Road once.  I won’t tell you why I was there, but I did hope to be ’spotted’ by someone and given a presenting job.  Didn’t happen.  But it’s a very cool building.
And it’s going to get a bit cooler when Channel 4 bring’s it’s iconic [...]

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Very bizarre.  Honda in America has created an annual Battle of the Bands property, for five years.  Nothing new in the concept you might think.  But I bet you didn’t think it was MARCHING BANDS!!!!  No, didn’t think so.

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Hewlett Packard is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions. 

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