Ketchup

Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)When you purchase a Buy One Get One Tree pack you can visit the website to register the pack.  When a pack is registered, Innocent will provide funding to […]

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You may be familiar with the current campaign from Barclaycard, promoting it’s combined Oyster/credit/debit card, which has a decidely futuristic feel about it.  Barclaycard are exploring the theme of ‘future’ in more depth via a new blog called WTF Collective - What’s The Future?
The site focuses on London, and is a place for people […]

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In the quest for world domination, Red Bull has ANOTHER piece of activity going on called Red Bull Bedroom Jam.  As the site keeps crashing my computer I can’t really see what its about but the general gist is that its an online venue where kids can upload their demos, get votes and then the […]

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I really like this. 
Nintendo is promoting the Wii game ’Big Brain Academy’ via a TV-style game show to find Britain’s brainiest family in shopping centres around the UK, created by BD-Ntwk.
The campaign brings to life the excellent strategy of targeting people that aren’t traditional gamers which has seen Nintendo double it’s profits.  Families can register online to […]

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The Spice Girls have inked a deal with US lingerie chain Victoria’s Secret ahead of their reunion tour, which will make Victoria’s Secret the only outlet to sell the physical release of the greatest hits CD.
This exclusivity will prevent actual music shops from selling the CD, although the album will be available through a number […]

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Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park.  Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.
The fastest 1,000 from the time trials will take part […]

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Biore Skincare has used a very established method for getting mass samples to a target market, via sponsorsing a 10-date tour.  Interestingly though, instead of using a huge star, which would guarantee the numbers and association kudos, Biore is using an ‘emerging artist’ to reflect the discovery of amazing skin that consumers can experience when using […]

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I’ve only been to the Channel 4 building in Horseferry Road once.  I won’t tell you why I was there, but I did hope to be ’spotted’ by someone and given a presenting job.  Didn’t happen.  But it’s a very cool building.
And it’s going to get a bit cooler when Channel 4 bring’s it’s iconic […]

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Very bizarre.  Honda in America has created an annual Battle of the Bands property, for five years.  Nothing new in the concept you might think.  But I bet you didn’t think it was MARCHING BANDS!!!!  No, didn’t think so.
Honda is also releasing a DVD of last year’s competition leading up the finale (”Stompin’ At the Dome”), […]

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Hewlett Packard is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions. 
Project Direct is looking for films between two and severn minutes long, and will run from October 7th to November 9th.  […]

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