Missy Elliot has been brought in by Doritos to promote a new product called Doritos Collision, playing on Missy’s mash-up style of music called “collisions” which matches the products offering.
The campaign has an interactive element to it, with a website where people can listen to some of Missy’s music and then customise their own tracks with different music effects and sampled vocals. A tie-up with MySpace also allows users mash-up their favourite tunes on the site.