The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship. The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Owned by NBC Universal and Live Nation, the AST consists of five multi-sport events with a cumulative points system and a $2.5m ‘purse’. The AST features skateboarding, BMX and freestyle motocross.