Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)When you purchase a Buy One Get One Tree pack you can visit the website to register the pack. When a pack is registered, Innocent will provide funding to support sustainable tree planting schemes from a company called Carbon Clear, and Innocent are aiming to plant 100,000 trees - I wonder if they’ll offset their carbon emissions with the campaign as well?
Another nice one from Innocent!