Ketchup

If it’s entertainment and marketing, it’s Ketchup

Ketchup header image 4

Entries from October 2007

Nokia as ‘real camera’ shock

October 8th, 2007 · No Comments

I’ve recently been getting into photography, thanks to my girlfriend who bought me an old Holga camera.  Which uses film (gasp!).  There’s something about the mystery of not being able to see your photo until you’ve had it developed that makes the experience much more interesting, exciting even.  It means that good photos you take […]

[Read more →]

Tags: Digital · Experiential · Mobile · Technology · Opinion

EA Games promotes MySims via fashion collaborations

October 8th, 2007 · No Comments

(courtesy of Contagious)
To celebrate the launch of MySims, EA Games have commissioned four of the UK’s hottest fashion designers to create items for a capusle collection.  The range of quirky and colourful products have apparantently been inspired by the manga style graphics and candy-coloured workd of MySims to reflect the games principles of customisation and creativity, […]

[Read more →]

Tags: Fashion · Sponsorship, association & endorsement · Gaming · Opinion · Trends

Mini - The Other Lunch Break

October 2nd, 2007 · No Comments

I don’t know about you but the days of spending my lunch hour doing something interesting or relaxing are well gone.  That might be because of where I work, but I’d also like to think it’s because I work hard-ish.  So continuing with it’s Mini Adventure kind of theme, Mini are putting on some activity […]

[Read more →]

Tags: Automotive · Digital · Experiential · Viral · Opinion

Social networking site for marcomms people

October 1st, 2007 · No Comments

I’ve just signed up to MarCom Professional, a social networking site aimed at people working in marcomms, be interesting to see what comes of it…do people have time for another social networking site or will it fill a gap in the market?  Let’s wait and see…

[Read more →]

Tags: Social networking · Opinion

Sony BRAVIA - Colour Rooms project

October 1st, 2007 · No Comments

Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated […]

[Read more →]

Tags: Experiential · Fashion · FMCG · Technology · Trends · Art · Luxury

Contagious review of Nissan Sports Adventure activity

October 1st, 2007 · No Comments

(courtesy of Contagious)
Here’s a review of the recent Mountain Bike World Champs in Scotland, where Nissan were the headline sponsor courtesy of TBWA’s experiential peeps, Stream/ (very nice people they are too.)
“Nissan were the main event sponsor, and you couldn’t look anywhere without seeing red; tents, gondolas, hats, hoardings - heck, you couldn’t even cross […]

[Read more →]

Tags: Automotive · Experiential · Music · Sponsorship, association & endorsement · Opinion · Sport

Mountain Dew to title sponsor The AST Winter Dew Tour

October 1st, 2007 · No Comments

The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship.  The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Owned by NBC […]

[Read more →]

Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Gaming · Sport

MasterCard Worldwide to sponsor Placido Domingo world tour

October 1st, 2007 · No Comments

MasterCard Worldwide have signed as the presenting sponsor of Placido Domingo’s “Around The World” tour.  MasterCard holders will receive discounts on tickets and an exclusive ticket period, and further enhances MasterCard’s affluent product platforms that include the James Beard House Celebrity Chef Tour and the PGA Tour.  I’ll just have to make to with my […]

[Read more →]

Tags: Music · Sponsorship, association & endorsement · Luxury

Toyota Scion takes title sponsorship of Urban Latin Music Festival

October 1st, 2007 · No Comments

Toyota’s Scion has become the title sponsor of the 2007 SOULFRITO Urban Latin Music Festival, taking place on November 18th in Miami.

[Read more →]

Tags: Automotive · Music · Sponsorship, association & endorsement

Samsung Electronics America to support indy films

October 1st, 2007 · No Comments

Samsung Electronics America has announced a corporate commitment to independent films and its support of independent film makers.  Based on the campaign theme “True vision should lose nothing in translation”, and in conjunction with Landmark Theatres, Samsung is creating the Independent Film Program.
Samsung will launch a competition for up and coming filmmakers whose films do […]

[Read more →]

Tags: Experiential · Sponsorship, association & endorsement · Technology · Movies