I’ve recently been getting into photography, thanks to my girlfriend who bought me an old Holga camera. Which uses film (gasp!). There’s something about the mystery of not being able to see your photo until you’ve had it developed that makes the experience much more interesting, exciting even. It means that good photos you take […]
Entries from October 2007
Nokia as ‘real camera’ shock
October 8th, 2007 · No Comments
Tags: Digital · Experiential · Mobile · Technology · Opinion
EA Games promotes MySims via fashion collaborations
October 8th, 2007 · No Comments
(courtesy of Contagious)
To celebrate the launch of MySims, EA Games have commissioned four of the UK’s hottest fashion designers to create items for a capusle collection. The range of quirky and colourful products have apparantently been inspired by the manga style graphics and candy-coloured workd of MySims to reflect the games principles of customisation and creativity, […]
Tags: Fashion · Sponsorship, association & endorsement · Gaming · Opinion · Trends
Mini - The Other Lunch Break
October 2nd, 2007 · No Comments
I don’t know about you but the days of spending my lunch hour doing something interesting or relaxing are well gone. That might be because of where I work, but I’d also like to think it’s because I work hard-ish. So continuing with it’s Mini Adventure kind of theme, Mini are putting on some activity […]
Tags: Automotive · Digital · Experiential · Viral · Opinion
Social networking site for marcomms people
October 1st, 2007 · No Comments
I’ve just signed up to MarCom Professional, a social networking site aimed at people working in marcomms, be interesting to see what comes of it…do people have time for another social networking site or will it fill a gap in the market? Let’s wait and see…
Tags: Social networking · Opinion
Sony BRAVIA - Colour Rooms project
October 1st, 2007 · No Comments
Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin. Both provide a sophisticated […]
Tags: Experiential · Fashion · FMCG · Technology · Trends · Art · Luxury
Contagious review of Nissan Sports Adventure activity
October 1st, 2007 · No Comments
(courtesy of Contagious)
Here’s a review of the recent Mountain Bike World Champs in Scotland, where Nissan were the headline sponsor courtesy of TBWA’s experiential peeps, Stream/ (very nice people they are too.)
“Nissan were the main event sponsor, and you couldn’t look anywhere without seeing red; tents, gondolas, hats, hoardings - heck, you couldn’t even cross […]
Tags: Automotive · Experiential · Music · Sponsorship, association & endorsement · Opinion · Sport
Mountain Dew to title sponsor The AST Winter Dew Tour
October 1st, 2007 · No Comments
The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship. The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Owned by NBC […]
Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Gaming · Sport
MasterCard Worldwide to sponsor Placido Domingo world tour
October 1st, 2007 · No Comments
MasterCard Worldwide have signed as the presenting sponsor of Placido Domingo’s “Around The World” tour. MasterCard holders will receive discounts on tickets and an exclusive ticket period, and further enhances MasterCard’s affluent product platforms that include the James Beard House Celebrity Chef Tour and the PGA Tour. I’ll just have to make to with my […]
Tags: Music · Sponsorship, association & endorsement · Luxury
Toyota Scion takes title sponsorship of Urban Latin Music Festival
October 1st, 2007 · No Comments
Toyota’s Scion has become the title sponsor of the 2007 SOULFRITO Urban Latin Music Festival, taking place on November 18th in Miami.
Tags: Automotive · Music · Sponsorship, association & endorsement
Samsung Electronics America to support indy films
October 1st, 2007 · No Comments
Samsung Electronics America has announced a corporate commitment to independent films and its support of independent film makers. Based on the campaign theme “True vision should lose nothing in translation”, and in conjunction with Landmark Theatres, Samsung is creating the Independent Film Program.
Samsung will launch a competition for up and coming filmmakers whose films do […]
Tags: Experiential · Sponsorship, association & endorsement · Technology · Movies