Ketchup

Anschutz Entertainment Group (AEG), the sporting and entertainment company that own’s the O2, is setting up its first pan-European sponsorship division following its acquisition of sports and entertainment marketing company, The Bonham Group Europe.
The department, which will be called AEG Sponsorship, will be led by former O2 sponsorsip chief Paul Samuels, who is chief executive of The […]

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Courtesy of Contagious.
Baileys has teamed up with John Legend to launch a TV show in the US on cable network TV One.  The catchy title is ‘Baileys Entertainment presents Get Together with John Legend.’  The show will feature live concerts, interviews with John and other artists on his record label.  Baileys is also sponsoring Johnny […]

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I came across this pretty cool website from Uniqlo, which you should all know by now is about Japanese design sensibilities and simple clothes.

The site allows users from around the world to interact on the same grid of Uniqlo logos, creating a mosaic similar to those used on the retail shopping bags and in the […]

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This is courtesy of Adverblog.
“I recently received a review copy of Contagious’ report on Social Networking and User Generated Content, and I’d like to share the reading with you…
SN and UGC are definately among the most debated topics of the moment, both online and offline.  As usual, when there’s a lot of buzz about something […]

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P Diddy has signed a profit share deal with Diageo to develop one of the drink giant’s super-premium vodka brands, Ciroc.Diageo said the agreement could be worth more than $100m for the artist and his company over the course of the deal, depending on how well the brand performs.
Combs will apparantly be responsible for everything […]

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So this is probably one of the most relevant stories in my neck of the wood’s right now….Carling will no longer be the headline sponsor of Reading and Leeds festivals.  Or lager partner.
For me, Carling is one of the few brands that have that all-important heritage and credibility in music.  It has built up over […]

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MySpace in America has launched an original scripted web series called Roommates, in collaboration with Ford Focus.  Roommates is the company’s first co-development project and the first original web series created specifically for MySpaceTV.
Roommates is an original scripted web series that follows a group of eight former college roommates after graduation, who are invited to […]

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Casio America is running a competition on YouTube to promote its EXILIM range of digital cameras.  The idea is to find the best and most creative depictions of users dream sanctuaries for sports, video gaming, film or just being connected.
The “Dream Digs” competition is intended to publicise the YouTube-friendly features of the camera line, which […]

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The Famous Grouse is using comedy to appeal to a younger audience, with a series of stand up gigs called The Famously Funny Comedy Tour.
The tour will take place in seven cities across the next seven months, with Jimmy Carr and Frankie Boyle announced. 
Comedy is a pretty un-tapped market for brands, with only a handful […]

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Samsung is using its endorsement deal with Girls Aloud to position its Purple phone as “the fashion and music accessory for autumn”.  The handset will feature tracks from the band’s new album and wallpaper featuring photos of the girls.

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