Casio America is running a competition on YouTube to promote its EXILIM range of digital cameras. The idea is to find the best and most creative depictions of users dream sanctuaries for sports, video gaming, film or just being connected.
The “Dream Digs” competition is intended to publicise the YouTube-friendly features of the camera line, which comes equipped with YouTube Uploader software.
Entrants can create a two minute video about their ideal home set-up in any of the categories and then upload the clip to Casio’s YouTube channel.
Rather than compete with tech specs about megapixels, like all the competition, this is a nice way to differentiate the product in a way that will actually mean something to a lot of consumers.