This is courtesy of Adverblog.
“I recently received a review copy of Contagious’ report on Social Networking and User Generated Content, and I’d like to share the reading with you…
SN and UGC are definately among the most debated topics of the moment, both online and offline. As usual, when there’s a lot of buzz about something , you hear/read a lot of good insights and relevant opinions but also a lot of bulls**t.
When I received this report I read it with great interest and curiosity, because I love consimer studies (I like the idea of feeling predator and prey at the same time) and because I feel there is still so much to learn about the fascinating internet world. Contagious is a great magazine, therefore my expectations on the report were high. And I must say that I haven’t been disappointed.”