Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.The studio is set across two floors, with the exclusive “appointment only” service running on the second floor, which of course is the real aspiration for most of the kids shopping there.
I love the […]
Entries from November 2007
Nike iD hits London - massclusivity anyone?
November 9th, 2007 · No Comments
Tags: Fashion · Retail · Opinion · Sport · Luxury
The Red Bull Tall Story Contest
November 9th, 2007 · No Comments
Red Bull is launching a short-story contest, with the winning entry to be made into the next television advert for the energy brand, with a £500k campaign.
The competition aims to build on the existing cartoon advertising, and will try and spur people on to communicate with the brand by submitting witty short stories based on […]
Tags: FMCG · User-generated content · Opinion