Ketchup

This is how internet stars are born.
Naomi works at Dare, the multi-multi-multi award winning digital agency, and this is a little blog by some of her ‘friends’, cataloguing what comes out of her mouth.
I’ve been told that she’s actually very intelligent, which makes this so-simple-it-hurts blog all the funnier.
Come on Dare - make this into a […]

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Relentless Energy Drink are the headline sponsor of the Kerrang Relentless Energy Drink Tour 2008, which takes in around 13 UK cities until 8th Feb.
For me the brand fit is pretty spot on, with the ‘No Half Measures’ ethos of the brand certainly applying to a lot of Kerrang readers.
But it all seems like a […]

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Relentless has a little competition when it comes to headline tours (although in a different country), with the news that Rockstar Energy Drink is signed up as the title sponsor of The Rockstar Energy Mayhem Festival. 
A new hard music festival touring 30 amphitheaters across North America, The Rockstar Energy Mayhem Festival has been created by […]

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Absolut Vodka has teamed up with Live Earth to ‘leverage the power of film to engage audiences in an effort to solve the climate crisis’.  The marketing campaign will be known as ABSOLUT Global Cooling, and encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily […]

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Courtesy of Contagious
This is a nice idea from K Swiss, incorporating an element of customisation into the experience to promote free running.

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Jeep are taking their Tag Shop Garage back to the ESPN Winter X Games this year, taking place in Aspen.  Featuring a 20-foot garage, the activity offers graffiti artists custom “tag” gear for free, and autograph sessions with some of the X Games athletes.
Two customised Jeep models (the Liberty and the Wrangler Unlimited) will be […]

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Ford continues to use music to flog cars, this time funding a music video featuring Alesha Dixon (the annoying ‘rapper’ from Misteeq, and recent dancing girl).  The ad will promote the new Ford Focus model, and has been created by the peeps over at Cake. 

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I was on the tube this morning (Piccadilly line if you must know) and saw an ad on the back page of the Metro, from Orange.  They’re offering a free iPod Nano when you buy a Samsung handset, until the end of the month.  This got me thinking about the whole ‘handset as music’ convergence […]

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Following the very successful launch campaign for Skins, E4 is doing it again, with the Skins 2 Creative Challenge, to promote the second series of a show that has made me realise I’m not ‘youth’ anymore.
The challenge this time around is much wider than before; create something based around Skins and then promote it.  Create […]

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EMI has been all over the news recently, and are facing mass criticism from all angles.  I’ve just read a very disturbing quote that has left me feeling…well, a little disturbed.Guy Hands, the boss of Terra Firma and EMI, is quoted in the new issue of Music Week on the issue of consumer research.
“In every […]

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