Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.
To protest the fact that there are four “fascist” ski resorts in the US that still don’t allow snowboarding, Jake Burton, the owner of snowboard brand Burton, has launched the “Poach for Freedom” challenge, encouraging snowboarders to submit videos of themselves “poaching” the forbidden mountains.
Acknowledging the fact that this is a particularly difficult task to achieve, Burton are offering $5,000 for the most creative video from each resort. Alongside this, the Seattle-based winter sportswear retailer Evo, is offering an extra $5,000 to the prize fund in a move that they claim is aimed at promoting synergy between skiers and snowboarders, both of whom make up their client base.
The competition was launched in November and the deadline for entries is March 1st, but as testament either to the impossible – or ridiculous – nature of the task, so far the only video on the site seems to be the one posted by Burton affiliates. Sounds like easy money for anyone looking to make a quick $25,000!