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Red Bull Music Academy extension via club nights

January 18th, 2008 · No Comments

Red Bull are putting on a new monthly night in London at the Cargo nightclub, working with ex-Giles Peterson radio producer Karen P, who also works on the excellent Red Bull Music Academy programme.

The night will be recorded for Red Bull Music Academy Radio, and feature some of the talent to have passed through the Academy’s doors, along with bigger names in the scene.

It’s a good extension to the Music Academy idea, especially if rolled out across Europe, but they seem to have missed a trick.  One of the other great ideas that Red Bull has launched is the ‘Flugelbinder’ programme, working to inspire young entrepreneurs.  Running a monthly night would be a nice opportunity for some of the kids involved with the programme, and teach some fundamental business ideas, so it would be good to see them involved.

Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Opinion