Rock Star Energy Drink is behind a US hardcore music tour, Taste of Chaos, which is in a similar vein to the Vans Warped Tour. Not much to say on this one really; it’s a very simple badging exercise but the fit is right and it should help them develop a right to be in music, if managed properly.
Rock Star Energy Drink - Taste of Chaos US tour
January 18th, 2008 · No Comments
Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Opinion