Ketchup

Red Bull are putting on a new monthly night in London at the Cargo nightclub, working with ex-Giles Peterson radio producer Karen P, who also works on the excellent Red Bull Music Academy programme.
The night will be recorded for Red Bull Music Academy Radio, and feature some of the talent to have passed through the […]

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Although a brand that leaves me feeling a little cold, despite powering ageadin the music stakes, O2 is beginning to really impress me with its approach to new ideas and technology whilst the competition is left behind - I’ve been a staunch supporter of Orange for over 10 years, but I’m beginning to feel unloved […]

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The 8th annual Honda Civic US tour will be headlined by Panic! At The Disco, and take in approximately 45 cities across North America.  In a nice touch that mirrors the Honda earthdreams/green initiatives, $1 from every ticket will go to a fund designated for non-profit, green-friendly tour partners Reverb and Global Inheritance.
A one-of-a-kind Honda […]

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Rock Star Energy Drink is behind a US hardcore music tour, Taste of Chaos, which is in a similar vein to the Vans Warped Tour.  Not much to say on this one really; it’s a very simple badging exercise but the fit is right and it should help them develop a right to be in music, […]

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Courtesy of Brands Bands Fans
Suzuki US is another motor brand seeking seeking to increase its appeal to the youth marketing via an underground campaign to promote its Hayabusa bike; Vauxhall did something similar early last year with the UK urban collective, Roll Deep Crew.
The idea is to find new rap talent across 12 cities, adn […]

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Blimey what a year.  I’ve moved in with my girlfriend and am losing hair.  I don’t know if the two are linked?
But the Ketchup website is just over 1 year old, and I want to thank everyone for their support throughout 2007; encouragement, sending me press releases and inviting me to cool events.
So now I’m […]

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Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.
To protest the fact that there are four “fascist” ski resorts in the US that still don’t allow snowboarding, Jake Burton, the owner of snowboard brand Burton, has launched the “Poach for Freedom” challenge, encouraging snowboarders to […]

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Motorola haven’t really had much to say after the Razr lost its kudos, but maybe things are about to change for the brand if this is anything to go by.
The Rokr E8 is the latest music handset, and features something that sounds deceptively simple and obvious that some might think could rival the iPhone (nope, […]

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Courtesy of Adverblog.
This is really really cool.  adidas in Australia have teamed up with the ever-excellent Vice to create an online pixel graphics game which enables you to create and promote an entire music festival - the adidas Original Festival.  From booking the venue, support and headline acts, sorting the after-party and then promoting the […]

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A glance at my ‘unofficial rival blog’, Brands Bands Fans, shows that there is no let up in c**p online talent contests, with LG and Samsung both getting in on the act.
LG’s effort is called “Rock It. Tape It. Share It.” and is an attempt to reinforce the credentials of its latest line of music […]

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