Ketchup

I’ve just come across a slightly odd collaboration between Vauxhall Corsa and the team behind Bestival, called Bandstand.
“Corsa has teamed up with Sunday Best (Bestival, Camp Bestival) to help keep the festival experience going all year round. 
Like Sunday Best, Corsa’s heritage is British through and through, with its cheeky sence of adventure and fun, […]

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Bacardi is looking to the future, and molecular mixology is on the horizon.  Well actually, that’s a lie.  It’s already here coz Bacardi have created the Mojito of the Future.
Molecular mixology is a new avant garde approach to drinks that mirrors the legendary techniques of molecular gastronomy (like those deep fried Mars Bars).  Through reinventing, […]

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Live Nation have announced that Citi will become it’s “official credit card partner”, giving millions of Citi customers a mene of benefits through Citi’s recently expanded Private Pass Program.  These potential benefits include access to presale and preferred tickets, box seats at select venues, premium seats, exclusive merchandise and a variety of unique VIP experiences.
In […]

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Timbaland has announced a deal with Verizon Wireless to make the first “mobile album”, which will be exclusively available to subscribers of V Cast, Verizon’s mobile entertainment service.
Timbaland will produce one song per month through 2008, and will work with a different artist each time, in the Verizon Mobile Recording Studio Bus.  ‘Making of’ footage will […]

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O2 is launching a mobile video magazine called Fashion Flix, to be targeted at women between 18 and 34 with a passion for shopping.  Lucky my girlfriend is on Orange then!!!!!
Taking the form of a 2min weekly show, Fashion Flix will alternate between ‘Star Steal’, with a focus on how to dres like a particular […]

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Habbo UK is giving kids the chance to launch their very own online record label to scout and promote talent in the virtual world.
At a time when ther eis much diversification and fragmentation of label services, the Trax Factor competition aims to inspire youngsters to try their hand at creating their own mini-music industry within […]

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Courtesy of the ever-excellent Contagious 
If you’re an aspiring film-maker, sit up and listen. Combining sponsorship, user-generated content, a competition, social networking and some pretty advertising, the latest initiative in HP’s steady reinvention from tedious hardware manufacturer to create powerhouse is as integrated as they come.
For the launch of Brazilian author Paulo Coelho’s latest book, ‘The Witch […]

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Nokia have a nice little thing going on with The Royal Artist Club, which is essentially a platform for artists (and credible ones at that!) to communicate with their fans in a blog format, using N Series handsets.
I like this because it has a genuine feel about it, with artists posting just random stuff that […]

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Live Nation have decided not to go ahead with the Leeds leg of the O2 Wireless Festival following disappointing attendance over the last couple of years, with the event failing to entice in the same way as London.
But fear not, as it will be replaced by a series of smaller ‘warm-up’ gigs around the country, […]

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Jameson Whiskey is putting on a couple of intimate gigs for around 300 people for St Patrick’s Day, in Manchester (16th March) and London (17th March).  Artists to appear will be The Coral, The Aliens and Florence and the Machine.

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