So I’m orfski to the Brit Awards tonight, on a table no less. I’ve just got my tickets through, and there’s a nice little thingy from Mastercard.
MasterCard have created a BRIT VIP ltd edition version of their Pay Pass thing:
“Use your MasterCard PayPass Gift Card to purchase the official BRIT Awards 2008 album. Simply Tap […]
Entries from February 2008
I’m offski to the BRITS….and MasterCard Pay Pass update
February 20th, 2008 · No Comments
Tags: Experiential · Music · Sponsorship, association & endorsement · Technology · Opinion
My definition of luxury
February 7th, 2008 · No Comments
This has nothing to do with entertainment really, but with all the talk about recession, and how ‘mass premium’ brands will suffer vs. ‘proper’ luxury brands still prospering, I thought I’d put my definition of luxury into real words.
For me, luxury is the ability to chose between 2 or more things that give you immense […]
Subscription model for music?
February 7th, 2008 · No Comments
I’ve just read a really interesting article in Campaign by the uber-mind Russell Davies, talking about newspapers and magazines…
“I hadn’t realised how reliant the UK and bits of Europe are on newsstand sales, compared with the US and emerging markets such as Russia and China. The physical scale of those places means the only viable […]