Ketchup

(from Rich) 
First we had ‘LonelyGirl15′ then we had ‘Kate Modern’, now we have the latest online teen drama, ‘Sofia’s Diary’. It’s the latest attempt to try and communicate with the teen audiences, who are increasingly spending time online rather than in front of the TV. 
The premise of the project is that the lead character, Sofia, […]

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(from Rich) 
The BBC has created this lovely little site to promote the (slightly) controversial ‘White Season’. The idea is to create a sort of UGC social commentary and visualise it. To do this anyone can leave their opinion on the site, these are then grouped into categories; caring, anger, fear, hurt, confusion and happiness and represented by some nice design […]

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(from Rich) 
I’ve been really interested in the latest Nokia campaign, urging us all to ‘meet our city’. The idea is to upload a picture of a person special to you, in London, and write a simple phrase about them. The picture and description then sit on the main site and will potentially be showcased in […]

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(from Rich) 
Well for my first post I thought I would kick off with a nice slice of research from the digital side of things. US agency Avenue A/Razorfish released their Digital Outlook Report for 2008 at the tail end of last month. The report lays out the digital landscape for the coming year, and where we should […]

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So I’ve gone and done it….I’ve got me a contributer for Ketchup, and a fine one at that.
As a Marketing Manager at the great digital agency, Holler, Richard Hill is well placed to add some digital-esque news and views.  Especially as Holler just beat the Cadbury Gorilla at last night’s Media Guardian Awards for Innovation […]

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Now this isn’t really Ketchup-material in the strictest sense, but I want to include it anyway as an example of an odd sponsorship.
All Saints, the ‘underground rock ‘n’ roll’ fashion brand is to sponsor the AT&T Williams Formula 1 team, and will have its logo on the cars and in the team environment.
I’m a bit […]

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Mercedes-Benz has the latest edition of its Mixed Tape series available to download, and have added something new to the mix.
The Mixed Tape Music Magazine is an online TV show featuring stuff from around the world - although I haven’t got a clue what kind of stuff it will be.

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Ibiza Rocks continues to, erm, well…..rock.  In a hotel.  In Ibiza.  I want to go.
Although quite a leap for any brand, unless of course your a luxury brand like Versace et al, the Ibiza Rocks Hotel is a great idea and opportunity.  It’s going to be a “concept hotel fusing music and fashion with fresh […]

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The vodka-hip hop connection continues, with the Smirnoff Signature Mix Series campaign, which sees the brand pairing three old school rappers with current producers, to create new versions of iconic tracks.  And a drink.
Each song will have a drink dedicated to it, which is great as long as you like vodka.  Not sure if ANYONE […]

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I’d love to work for ABSOLUT.  They always seem to be doing stuff I like.  This time they’re partnering with Kanye West on a series of projects, kicking off with a sponsorship of his Glow In The Dark Tour, under the banner of the “In an ABSOLUT World” campaign.
“I have a lot of respect and […]

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