Ketchup

I’d love to work for ABSOLUT.  They always seem to be doing stuff I like.  This time they’re partnering with Kanye West on a series of projects, kicking off with a sponsorship of his Glow In The Dark Tour, under the banner of the “In an ABSOLUT World” campaign.

“I have a lot of respect and admiration for a brand that was so ahead of its time in terms of seeing the value of collaborating with the creative community to express a unique vision of ABSOLUT.  This is a brand that has worked with the pre-eminient artists of the 20th Century - Tom Ford, Andy Warhol, Keith Haring.  These are individuals who have inspired me in my work, and I feel honoured to be a part of this legacy.  What I’m most excited about is the opportunity to help push ABSOLUT in even more scintillating ways through a collaboration that puts me both in front of, and behind, the camera.”